The story begins when Alexis adopts Rox. Like all owners, he wanted the best for his dog and so he looked for the best food. Unfortunately, he did not find anything satisfactory on the market.
He spoke to one of his friends who told him that she cooks for her dog herself and that not only does her dog like it but what is more, it gives him a beautiful coat and incredible vitality. So Alexis also decides to cook for Rox himself and the effects are immediate. Not only does Rox literally devour his meals, but what is more, his coat rapidly becomes softer.
Alexis shares his experience with Alex who does some research on the subject. The internet, vets, books, everything seems to confirm his idea: homemade food is better for dogs’ health and appetite. It’s decided, they are going to cook for the dogs around them!
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Word of mouth rapidly leads to requests flooding in from everywhere. Alex’s kitchen becoming too small, they relocate to a butcher friend’s where they cook dishes which they deliver themselves.
Faced with the growing demand and shortage of space in the butcher’s back kitchen, they decide to set up in their own 1,500m2 factory for the preparation of dog food in Huldenberg, a few kilometres from Brussels.
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Little treats and gestures also provide for bonding moments with our dogs. To this end, we have created a range of high-quality treats that are both indulgent and healthy!
We see it as our responsibility to keep you best informed of the importance and impact of a healthy diet on your dog, for his health and happiness! 100% transparency is thus called for and we are opening the doors of our factory for the programme « Coûte que Coûte ».
Dog Chef also involves: the ambition of offering a better life to dogs in need. To support this cause, which is close to our hearts, we have arranged the free distribution of food to partner animal shelters such as Help Animals so that their dogs can benefit from delicious healthy meals.
In 2021, four years after its creation, the SME raised 12.5 million and was awarded the title of most promising SME of the year by UNIZO. Dog Chef is already present in Belgium, France and Luxembourg and wants to address new markets in order to delight even more dogs.
For its fifth anniversary, fresh meals from Dog Chef have been voted «Product of the year» by French consumers. A title that warms the heart and a true recognition of our quality, one of our most important values.
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This is just the beginning! Our close-knit team has given itself the task of promoting the happiness and well-being of as many dogs as possible!
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