The story begins when Alexis adopts Rox. Like all owners, he wanted the best for his dog and so he looked for the best food. Unfortunately, he did not find anything satisfactory on the market.
He spoke to one of his friends who told him that she cooks for her dog herself and that not only does her dog like it but what is more, it gives him a beautiful coat and incredible vitality. So Alexis also decides to cook for Rox himself and the effects are immediate. Not only does Rox literally devour his meals, but what is more, his coat rapidly becomes softer.
Alexis shares his experience with Alex who does some research on the subject. The internet, vets, books, everything seems to confirm his idea: homemade food is better for dogs’ health and appetite. It’s decided, they are going to cook for the dogs around them!
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Word of mouth rapidly leads to requests flooding in from everywhere. Alex’s kitchen becoming too small, they relocate to a butcher friend’s where they cook dishes which they deliver themselves.
Faced with the growing demand and shortage of space in the butcher’s back kitchen, they decide to set up in their own 1,500m2 factory for the preparation of dog food in Huldenberg, a few kilometres from Brussels.
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Little treats and gestures also provide for bonding moments with our dogs. To this end, we have created a range of high-quality treats that are both indulgent and healthy!
We see it as our responsibility to keep you best informed of the importance and impact of a healthy diet on your dog, for his health and happiness! 100% transparency is thus called for and we are opening the doors of our factory for the programme « Coûte que Coûte ».
Dog Chef also involves: the ambition of offering a better life to dogs in need. To support this cause, which is close to our hearts, we have arranged the free distribution of food to partner animal shelters such as Help Animals so that their dogs can benefit from delicious healthy meals.
In 2021, four years after its creation, the SME raised 12.5 million and was awarded the title of most promising SME of the year by UNIZO. Dog Chef is already present in Belgium, France and Luxembourg and wants to address new markets in order to delight even more dogs.
For its fifth anniversary, fresh meals from Dog Chef have been voted «Product of the year» by French consumers. A title that warms the heart and a true recognition of our quality, one of our most important values.
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For your convenience and less preparation time, we add the necessary minerals and vitamins to our fresh recipes (rather than you having to mix them at home). These are the sources of calcium, minerals, vitamins and essential fats, vital for the health of every dog. We take the opportunity to increase the percentage of fresh meat and perfect our combination of vegetables to make the recipes even tastier. Always free of artificial additives and in compliance with FEDIAF and NRC global veterinary standards.
Create your dog's menu 
Many of you want to combine cooked meals and kibbles. Dog Chef is thus launching a new challenge: to offer a delicious kibble of unprecedented quality, with a maximum of fresh meat and natural ingredients. Because you asked us to, because we want to make your life easier and because we want ALL dogs to enjoy delicious and balanced food, in all circumstances!
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What could be more natural?! After tens of thousands of happy dogs, it’s time for our feline friends to enjoy all our know-how. So we’re putting our years of experience into delicious fresh meals, made just for cats. Because their refined palates also love fresh meat, gently simmered.
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Our mission knows no borders: to delight even more dogs. After Belgium, France, the Netherlands and Luxembourg, Dog Chef is setting up its bowls in Germany, introducing its home-cooked fresh meals to a whole new pack of four-legged friends. Because good food and a love of dogs speak every language!
What a proud moment! Dog Chef has been named “Scale-up of the Year” by EY and BNP Paribas. An immense recognition of the work accomplished, and proof of just how much animal welfare is at the heart of the future. All the more reason to keep our energy up and delight even more dogs!
It had been simmering away in our kitchens for a while… 2025 is the year of innovations! On the menu: irresistible new flavours : a fresh turkey recipe, plus beef and turkey kibble made with fresh meat. We’re not stopping now, and this is just the beginning. Because variety is also a wonderful way to care for them every single day.
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And that’s two! Dog Chef’s fresh meals have once again been voted “Product of the Year”, chosen by 25,000 consumers. Yet more proof that our quality makes the difference and the finest reward of all: your trust, renewed year after year.
This is just the beginning! From Alexis’s kitchen to the four countries we delight today, from dogs to cats, from fresh meals to kibble… our close-knit team is holding the same course: promoting the happiness and well-being of as many companions as possible. And as long as there’s a bowl to fill, the story will continue!
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