{"id":9177,"date":"2022-07-18T13:04:57","date_gmt":"2022-07-18T13:04:57","guid":{"rendered":"https:\/\/www.dogchef.com\/?page_id=9177"},"modified":"2026-06-25T11:45:28","modified_gmt":"2026-06-25T11:45:28","slug":"history","status":"publish","type":"page","link":"https:\/\/www.dogchef.com\/en\/history","title":{"rendered":"Our story"},"content":{"rendered":"\n
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Our story<\/h1>\n

In 2017, Dog Chef was born out of the friendship of Alexis and Alexandre<\/strong> who share a strong belief: our dogs are also entitled to high-quality food to make them happy and healthy. Dog Chef grew quickly and today numbers tens of thousands of happy dogs. And that’s just the beginning!<\/strong><\/p>\n<\/p>\n\n \n \n \n<\/svg>\n Create your dog’s menu <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n<\/div>\n\n\n\n

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\n 2017<\/span>\n\n
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\n January<\/strong>\n \n

An adoption<\/h3>\n\n \n \"\" \n

The story begins when\u00a0Alexis adopts Rox<\/strong>. Like all owners, he wanted the best for his dog and so he looked for the best food<\/strong>. Unfortunately, he did not find anything<\/strong> satisfactory on the market.<\/p>\n\n <\/div>\n

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\n February<\/strong>\n \n

An evening with friends<\/h3>\n\n \n \"\" \n

He spoke to one of his friends who told him that she cooks for her dog herself<\/strong> and that not only does her dog like it but what is more, it gives him a beautiful coat and incredible vitality. So Alexis\u00a0also decides to cook for Rox\u00a0himself<\/strong> and the effects are immediate. Not only does Rox literally devour his meals<\/strong>, but what is more, his coat rapidly becomes softer<\/strong>.<\/p>\n\n <\/div>\n

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\n March<\/strong>\n \n

A Challenge<\/h3>\n\n \n \"\" \n

Alexis shares his experience with Alex who does some research<\/strong> on the subject. The internet, vets, books, everything seems to confirm his idea:\u00a0homemade food is better for dogs’ health and appetite<\/strong>. It’s decided, they are going to cook for the dogs around them!<\/p>\n\n \n \n \n<\/svg>\n Discover our recipes <\/a>\n <\/div>\n

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\n April<\/strong>\n \n

An immediate success<\/h3>\n\n \n \"\" \n

Word of mouth rapidly leads to requests flooding in from everywhere<\/strong>. Alex’s kitchen becoming too small, they relocate to a butcher friend’s where they cook dishes which they deliver themselves.<\/strong><\/p>\n\n <\/div>\n

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\n 2018<\/span>\n\n
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A crazy gamble<\/h3>\n\n \n \"\" \n

Faced with the growing demand<\/strong> and shortage of space in the butcher’s back kitchen, they decide to\u00a0set up in their own 1,500m2 factory<\/strong> for the preparation of dog food in Huldenberg, a few kilometres from Brussels<\/strong>.<\/p>\n\n \n \n \n<\/svg>\n Discover our location <\/a>\n <\/div>\n

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\n 2019<\/span>\n\n
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\n April<\/strong>\n \n

The arrival of treats<\/h3>\n\n \n \"\" \n

Little treats and gestures also provide for bonding moments<\/strong> with our dogs. To this end, we have created a range of high-quality treats<\/strong> that are both indulgent and healthy!<\/p>\n\n <\/div>\n

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\n December<\/strong>\n \n

On TV<\/h3>\n\n \n
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